The goal was to create a series of idents that visually represent the AJ channel’s editorial mission, values, and ethos.
The idents should establish a connection to brand consistency across AJMN while allowing for a distinctive channel character.

We follow the flow through the story, made up of three acts: birth, wisdom, and eternity.
from appearing in the mountains to blending into the delta.

We follow the story of water’s birth from deep underground in the mountains. Instead of using the typical approach of showing some springs,
we follow the water released from the ice as it transforms from its solid state into a liquid.

We use a white, cold colour palette that contrasts with dark green rivers.

We show how small actions can lead to big changes using the alegory of the butterfly effect. We also use autumn as a symbol for the time of year when you collect the results of your hard work. Additionally, this should serve as a representation of maturity.

The colour palette is yellow and brown, contrasting with dark green rivers.

Rivers typically flow into larger bodies of water such as other rivers, lakes, or seas, but this marks the beginning of their journey towards eternity and becoming part of a much greater story. Because of that, we will not use any “end-of-life” allegory, but juerney to a reater story.

This story is calm and transcendent. We see a steady water surface and a vessel that represents a journey.

Brand: Al Jazeera Balkans – Channel Idents
Client: Al Jazeera Media Networks